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As the project unfolds, many of the barriers that inhibit innovative in large companies-conflicting incentives, competition over decision rights, the inflexibility of core processes-are revealed. The cycle of product development transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The new product-TurboTax Personal Pro-connects consumers with professional accountants online, allowing them to have their taxes prepared by a professional. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units-professional tax software, sold to accountants and the consumer-focused TurboTax product. The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods.